NFL Play 60: Stay Off Our Bus!

The National Football League's Gambit to Commercialize School Children

Images

This page contains images collected from Cathcart Elementary School in Snohomish, Washington, and from across the NFL community, including NFL Play 60 partners.

Fair Use

This website may contain copyrighted material, the use of which may not have been specifically authorized by the copyright owner. This material is available in an effort to explain issues relevant to public education. The material contained in this website is distributed without profit and for research and educational purposes. This should constitute a ‘fair use’ of any such copyrighted material referenced and provided for in Section 107 of U S Copyright law.

If you believe any content is not being used properly, please contact Mark McChesney at mark@stayoffourbus.org to resolve the issue.

If you wish to use any copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain expressed permission from the copyright owner.


Seattle Seahawks edition of the NFL Play 60 banner at Cathcart Elementary

The Seattle Seahawks edition of the NFL Play 60 banner displayed inside the cafeteria/gymnasium at Cathcart Elementary.

Who else can claim advertising space in such a prized location? Notice the presence and position of the Seahawk logo. This is what the students see first. What a wonderful way to create the fan of the future; that constant piece of positive reinforcement to remind students of that time they were declared a "winner" by such a prestigious community organization. And students see this constant reminder for how many times during the young impressionable years of their lives? How's that for indoctrination?

Mural at Cathcart Elementary

Mural at Cathcart Elementary

"Stand up for what is right, even if you're the only one standing." How ironic!

NFL Play 60 event at Dearborn Park Elementary.

NFL Play 60 event at Dearborn Park Elementary in Seattle. I'm not sure when this event occurred, but I suspect it was sometime in 2010.

NFL Play 60 banner for the Seattle Seahawks.

NFL Play 60 banner for the Seattle Seahawks.

NFL Play 60 banner for the Dallas Cowboys.

NFL Play 60 banner for the Dallas Cowboys, the NFL's largest franchise market.

NFL Play 60 partnership logo.

Generic NFL Play 60 partnership logo.

NFL Play 60 poster featuring Seattle Seahawk players.

NFL Play 60 poster featuring Seattle Seahawk players.

Return to Contents (top of page)