NFL Play 60: Stay Off Our Bus!

 The National Football League's Gambit to Commercialize School Children 

The extended version of our adventure is broken into five parts, primarily to aide the navigation of what is a lengthy text (especially Part 3). After all, who wants to scroll through a long document, especially on a mobile device? This page displays the contents only. Once you have selected one of the parts, the corresponding page will display a new menu where you can navigate to each of the tagged sections.

Table of Contents

Part 1 - What Happened
  • Introduction
  • You Are a Winner!
    • The Announcement
    • The NFL's Waiver of Liability and Release
    • Our Reactions
    • So What's the Big Deal?
  • Through the Eyes of Children
    • What is a Seahawk?
    • The Days Prior To the Celebration Assembly
    • Time For the Celebration Assembly
    • The Aftermath
    • Some Additional Perspective
  • The Adventure Begins
    • Contacting Casey Bowers
    • The Saga Takes an Ugly Turn
  • Anger Turns Into Action
Part 2 - Gathering Information
  • Scope of the Problem
    • What We Know
    • What We Think We Know
    • Assumptions
    • Extrapolation - Some Simple Math
  • The National Football League is a Non-Profit Organization
  • About NFL Play 60
    • NFL Play 60 Partners
    • NFL Play 60 Contest Rules
  • Internal Revenue Service Rules Regarding Charitable Organizations
Part 3 - The Issues
  • Question of Commerce
  • Contractual Validity
    • Contractual Question
    • Authority of School Districts to Enter into Business Contracts
    • Contract Terms - Performance
    • Parties of the Agreement
  • Refusing the Agreement
    • Lack of Opportunity to Contest the Agreement in a Timely Manner
    • Consequences for Refusing the Agreement
    • Educational Quality Compromised
  • Personal Freedom of Choice
    • False Choices
    • Freedom of Speech
    • Free Speech Versus Commercial Speech
    • Reasonable Accommodations
  • Conflict of Interests
  • Cameras in Public Schools
    • Educational Purpose of Filming School Events
    • Embrace the Cameras - We Think Not
    • Publicity and Other School Service Providers
    • Equal Access
    • A New Business Model
    • Lack of Public Input
  • Public Resources
    • Use of Taxpayer Resources
    • Public Resources Do Not Always Equate to Public Access
  • Unreasonable Expectations
    • Those Pesky Rules
    • Publicity Options Available to the NFL
  • Bullying
    • Definitions of Bullying
    • Imbalance of Power
    • Physical or Emotional Harm
    • Repeated or Habitual Behavior
    • Coercion
    • Justification and Rationalization
    • Complex Bullying Involving Lieutenants
    • Impact to Education
    • Conclusions
  • Other Factors Involving the Snohomish School District
    • Our Payments To the Snohomish School District For Full-Day Kindergarten
    • Cathcart AIM Statement
    • Prior Knowledge That We Disallowed Our Children To Be Used For Publicity
    • Successful Extra-Curricular Exercise Program Already Implemented At Cathcart Elementary
    • Rules Regarding the Removal of Children From Classrooms
    • Values and Traits Recognized
    • No Closed Games
    • Employee Rights of Teachers
  • Financial Issues
    • Motivation
    • Cost of Producing Promotional Materials
    • Packaging - The Call It An Award
    • All in the Name of Charity
    • Tax Benefits of Charitable Contributions
    • Brand Value of NFL Play 60
    • The Ever-Present NFL Logo
    • Promotional Catchphrases
    • Naming Rights To Sports Facilities
    • Sponsorship of Sporting Events
    • Sponsorship of Teams and Individuals
    • Merchandising
  • Legal Issues
    • Corruption
    • Theft of Service
    • Fraud
    • Discrimination
    • United Nations Rights of the Child
    • Washington State Constitutional Prohibition of Sectarian Control or Influence
    • United States Supreme Court Ruling Regarding Individual Mandates
    • Using Children to Courier Legal Documents
Part 4 - The Gambit
  • Gaining Access
    • Monetary Incentive
    • Ease On In
    • Loyalty
    • Stay Close To Home
    • Legal Review Assumed
    • Inattention and Blind Trust
    • Head Full of Euphoria
    • Everybody Loves the NFL
    • Loyalty
    • Crowd Psychology - Jump On the Bandwagon
    • Culture of Privilege
  • Nobody Will Challenge Us
    • Focus On the Award
    • There's No Real Harm
    • Act Quickly
    • Diffusion of Responsibility
    • Parents Are Too Busy
    • Parents Are Divided
    • Intent
Part 5 - The Adventure Continues
  • Present Day
  • Why This Website
    • Timeline
    • The Seattle Times
    • Our Timing - Why Now
  • Open Messages - A Message To...
    • Cathcart Elementary Parents
    • Michelle Obama, First Lady of the United States of America
    • Paul Allen, Owner of the Seattle Seahawks
    • John Carlson and Other NFL Players
    • William Mester, Superintendent of the Snohomish School District
    • Jay Hagen, School Board President, Snohomish School District
    • Randy Dorn, Washington State Superintendent of Public Instruction
    • NFL Play 60 Partners
    • William Gates III, Director and Former Chairman, Microsoft Corporation (NFL Play 60 Partner)
  • How to Proceed
    • Legal Options
    • Political Options
    • Abusive Options
    • How You Can Help
  • Loose Ends
    • The Department of Justice Joins the Lance Armstrong Lawsuit
    • The Response From the Washington State Auditor’s Office
    • Mad Men
    • Risk Versus Reward
    • Hypocrisy Hat-Trick
    • Final Thoughts

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 Copyright 2014 Mark McChesney